The AI focus app for Mac

The AI focus app for Mac

The AI focus app for actually finishing things.

The AI focus app for actually finishing things.

The AI focus app for actually finishing things.

Your tabs, AI chats and apps, kept on your goal. No blocklist needed.

Your tabs, AI chats and apps, kept on your goal. No blocklist needed.

Your tabs, AI chats and apps, kept on your goal. No blocklist needed.

Hugo runs on your Mac. Send yourself the link by Mail, Messages or AirDrop, or .

Download for Mac

Download for Mac

Download for Mac

Download for Mac

See how it works

See how it works

See how it works

See how it works

Hugo runs on your Mac. Send yourself the link by Mail, Messages or AirDrop, or .

Download for Mac

Download for Mac

See how it works

See how it works

14-day free trial. No card.

14-day free trial. No card.

Same site. Different call.Hugo reads the page, not just your reason, so you can't talk your way past it.

Same site. Different call.Hugo reads the page, not just your reason, so you can't talk your way past it.

Busy all day. Nothing finished.

Busy all day. Nothing finished.

Busy all day. Nothing finished.

One afternoon, 2 to 5pm, one job: the history essay. Without Hugo: Instagram, the group chat, a Claude chat that drifts into spring break plans, the econ problem set, YouTube and Messages. At 5:00 half the essay is written. With Hugo: Instagram and the spring break detour are caught, Discord stays blocked, Claude's help with the counterargument stays, and the essay is done at 3:41.

One afternoon. One job: the history essay.

2:00pm
History essay

Blockers stop at the door. Hugo comes with you.

The things that pull you off task are inside the apps you need. That's where Hugo works.

Before the session: the goal Write my history essay goes into Hugo, and the apps and tabs it needs are kept.

Whatever your one thing is.

Whatever your one thing is.

Hugo keeps what your goal needs and moves the rest out of the way.

Hugo keeps what your goal needs and moves the rest out of the way.

Students
Write my history essay
Stays open
  • History essay - Google Docs
  • The Treaty of Versailles, explained
  • Essay: counterargument, para 3
  • Notes
Hugo steps in
  • Minecraft: 100 daysAsks why
  • Spring break - InstagramAsks why
  • DiscordHidden
Knowledge workers
Finish the Q3 board deck
Stays open
  • Q3 Board Deck - Google Slides
  • Q3 deck: tighten slide 4
  • Notion
  • How to present quarterly results
Hugo steps in
  • Lisbon weekend - ClaudeAsks why
  • Champions League goalsAsks why
  • MessagesHidden
Creatives
Finish the Halden poster
Stays open
  • halden-poster-v3.psd
  • Halden brand guide.pdf
  • Swiss poster references - Are.na
  • Music
Hugo steps in
  • client-b-logo.psdDifferent file
  • Discover - BehanceAsks why
  • InstagramAsks why

Sharp minds. Finished work.

Sharp minds. Finished work.

Sharp minds. Finished work.

โ€œgenuinely forgot it was even running and then i looked up and id done two hours straightโ€

KKatieStudent, University of Cambridge

โ€œtab opened, screen went red, tab was gone. didn't have to do anything. that was kind of it for meโ€

EEvePhD researcher, University of Cambridge

โ€œI've tried everything. Hugo is the first one that doesn't require me to also fix myself to make it work.โ€

AAlexFounder & CEO

โ€œDownloaded Hugo the week before exams to make sure I actually locked in. Lecture recordings were fine. Anything else, it asked me why.โ€

OOliStudent, University of Cambridge

โ€œi type what i'm revising and it sorts out the rest. no lists to set up, which is the only reason i actually kept using itโ€

RRhianaStudent, University of Cambridge

โ€œThe AI blocked a tab I didn't even consciously decide to open. That's the whole problem it's solving, right there.โ€

JJayEntrepreneur

โ€œit blocked me from something and i was annoyed for like half a second and then i remembered that's literally what i asked it to doโ€

KKeiraStudent, University of Cambridge

โ€œAn hour of actual work feels different when nothing interrupted it. I forgot what that felt like.โ€

NNickAccount Executive

Victor Hugo locked away his clothes. We built the app.

Victor Hugo locked away his clothes. We built the app.

I built Hugo after three years of being busy all day with nothing finished.

Victor Hugo in 1829, a lithograph by Achille Devรฉria
Victor Hugo, 1829

Victor Hugo had the same problem in 1830: a year late with a novel. With his clothes under lock and key, he finished The Hunchback of Notre-Dame in four and a half months.

My distractions are on my Mac, so this app is the modern version of Victor Hugo's wardrobe. Your tools stay open. Everything else is gently hidden.

Founder of Hugo

Privacy

Privacy

Your screen stays on your Mac.

Your screen stays on your Mac.

Hugo reads just enough to tell your work from a detour.

Hugo reads just enough to tell your work from a detour.

What reaches Hugo's AIText only
Your goal
Write my history essay
The page
History essay - Google Docs
A few lines from the window in front of you
The Treaty of Versailles, signed in June 1919, placed the blame for the war on Germany.Its terms were harsh: reparations, lost territory and an army capped at 100,000 men.Historians still argue over whether it made a second war more likely.
  • The picture never leaves your Mac.
  • Nothing is recorded or stored.
  • Screen reading runs in Hugo AI sessions only. Turn it off in Settings.

Pricing

Pricing

14-day free trial. Then $12 a month or $99 a year.

14-day free trial. Then $12 a month or $99 a year.

Everything Hugo does, from your first session. No card to start.

Everything Hugo does, from your first session. No card to start.

Hugo
$99a year
That's $8.25 a month, billed once a year.
A 14-day free trial. No card, just your email.
  • Hugo AI checks every new tab against your goal
  • Keeps you on task inside YouTube, AI chats and your documents
  • Chrome, Safari and your desktop apps
  • Deep Work, Pomodoro, Research and Break Time
  • Light, Standard and Locked In sessions
  • Insights, streaks and share cards
Download for Mac

After 14 days your sessions pause until you subscribe.
Already on Hugo Pro? Nothing changes.

FAQ

FAQ

Questions, answered.

Questions, answered.

Blockers run on lists you build in advance. Hugo checks every new tab against the goal you set for the session, so the same YouTube video can stay in one session and go in the next. It also keeps you on track inside the work: the YouTube feed and Shorts disappear, a chat that drifts off topic gets noticed, and an app can be locked to the file you opened. It covers your desktop apps as well as the browser.

Every new Mac gets 14 days of everything, with no card, just an email. After that it's $12 a month or $99 a year. If you don't subscribe, your sessions pause until you do.

The free plan is going away. In its place you get 14 days of everything Hugo can do. If you already pay for Hugo Pro, nothing changes.

Hugo asks why you need it. If your reason connects to your goal, it opens. If Hugo still isnโ€™t sure after you explain, you can open it anyway.

To check a tab, Hugo sends the page address, title and a short snippet of text. In Hugo AI sessions it can also read the text of the window in front of you: the image never leaves your Mac, and only a few lines of text reach Hugo's AI. Nothing is stored after the decision, nothing is used for training, and your session history stays on your Mac. Hugo never records keystrokes.

That depends on how you set the session up. Light ends whenever you want. Standard asks for a short reflection first. Locked In has no early exit, apart from one emergency exit a week that opens after a two-minute wait. Whichever you pick, everything comes back when the session ends.

Hugo hides apps and tabs during a session. It never deletes anything, edits your files or changes system settings, and everything comes back when the session ends. It runs as a native Mac app with standard macOS permissions.

Everything comes back where you left it. Apps reappear and tabs return to their windows.

Yes. Research sessions need the internet open and writing sessions don't, and Hugo AI tells the difference: the lecture on your topic stays, the rabbit hole goes. Students get the same 14-day trial with everything included.

Hugo makes the in-the-moment call for you, which is the call that's hardest to make when your attention is being pulled. In a UC Irvine study of office workers, interrupted work was picked up again about 25 minutes later on average, usually after two other tasks. Hugo's question at the moment you drift is there to stop a two-minute detour becoming twenty.

Yes. Hugo checks tabs in Chrome and Safari, and hides off-task desktop apps like Slack, Messages and Discord during a session.

No. Hugo is Mac-only: macOS 14 or later, on Apple Silicon and Intel.

Still not sure? Ask ChatGPT, Claude or Perplexity about Hugo.

Whatโ€™s your one thing?

Whatโ€™s your one thing?

Whatโ€™s your one thing?

Set it once. Hugo keeps you on it. 14-day free trial, no card.

Hugo runs on your Mac. Send yourself the link by Mail, Messages or AirDrop, or .

Download for Mac

Download for Mac

Download for Mac

Download for Mac