AI-Powered Focus for Mac

The focus app that thinks for you.

The focus app that thinks for you.

Tell Hugo what you're working on. It evaluates every tab in real time and quietly removes anything off-task. No blocklist. No rules. Free to download.

Download for Free

Download for Free

Download for Free

Download for Free

See how it works

See how it works

See how it works

See how it works

Good morning.

MTWTFSS

5

What will you focus on?

Finishing the research paper

tap to edit

Your tools

Word

Notion

Preview

Slack

Messages

Browser tabs

Google Scholar - methodology review

scholar.google.com

Google Docs - Research Paper Draft

docs.google.com

Reddit - r/productivity

reddit.com

0 items staying open

Everything else is gently hidden.

Selected apps and tabs stay open

Everything else hidden until you're done

2h 48m

of real work per day. Out of 8 hours.

40% of productive time lost to context switching alone.

2h 48m real work8h workday

23min

to refocus after one interruption

UC Irvine

1,200×

daily app and tab switches

Harvard Business Review

47sec

before attention shifts

Gloria Mark, UC Irvine

Hugo vs Everything Else

They need a blocklist. Hugo needs a goal.

YouTube is a tutorial or a rabbit hole depending on context. No list can know the difference. Hugo can.

03

One-Click Integrations

Connect Saaset with your favorite tools in seconds to create a truly unified, seamless workspace.

Session goalFinishing the research paper

How to Write an Investor Update - Y Combinator

youtube.com

Static blocker

BLOCKED

YouTube is on your blocklist

Hugo

ALLOWED

Relevant to your research. This video covers structured writing frameworks.

05

Bank-Level Security

Your data is protected with encrypted infrastructure designed for reliability, privacy, and trust.

06

Fast, Frictionless Setup

Start using Saaset in minutes with an onboarding experience designed for absolute simplicity.

The Problem

You already know what this looks like.

Same Tuesday. Same report. Two completely different outcomes. The only difference is whether your environment is working for you or against you.

Your current setupSame Tuesday afternoon

2:00

Opened the report. Stared at it.

2:03

Stuck on the intro. Checked email instead.

the intro wasn't coming together

2:11

Slack notification. Read the whole thread.

felt like it might be urgent

2:18

Back to the report. Reread the same paragraph.

2:22

Opened YouTube. 'Just one video.'rabbit hole

you told yourself it would be 5 minutes

2:47

Three videos later. Closed the tab.

you knew the whole time

2:52

Reddit. No idea how.

you don't even remember opening this

3:14

Back to the report. Lost the thread entirely.

3:30

Slack again. Replied to something that could wait.

easier than the report

5:00

Report is half done.

Report progress0%

With HugoSame Tuesday afternoon

2:00

Set goal: 'Finishing the research paper.'

2:03

Email attempt. Hugo asked why. Closed the tab.

2:11

Slack hidden automatically. Didn't notice.

2:47

YouTube tutorial on research methods. Hugo allowed it.allowed

3:42

Paper done. Session ended.

3:43

Share card posted. 1h 42m focused.

Paper progress0%

How It Works

Set the goal. Hugo runs the session.

No blocklist. No configuration. Just your goal and your tools.

Tell Hugo what you're working on.

Type your goal. Pick the apps you need. Start. No blocklist to build. No rules to configure. Hugo shapes your entire session around what you said you'd do.

A research paper. A presentation. A grant application. Whatever you're doing becomes the lens for every decision Hugo makes.

Setup takes 10 seconds. Not 10 minutes.

What will you focus on?

Finishing the research paper

tap to edit

Your tools

Word

Notion

Slack

Messages

Browser tabs

Google Scholar - research methods

scholar.google.com

Notion - Project Notes

notion.so

Reddit - r/productivity

reddit.com

Hugo AI

47:12

GoalFinishing the research paper

Research Methods Explained - Khan Academy

youtube.com

Evaluating

Checking against your session goal...

Allowed

Relevant to your research paper. This Khan Academy video covers research methodology and data analysis frameworks.

Hugo reads the room.

A Khan Academy tutorial on research methods? Allowed. A documentary about the Roman Empire? Blocked. Same site, same browser, different context.

Hugo evaluates every tab against your goal in real time. No other focus app does this. Blocklists can't know the difference. Hugo can.

Catches drift before you notice it

No blocklist to maintain

Locked in.

Every session ends with your numbers. Focus score, distractions caught, how long your streak's been running. Then share it - the card is built for it.

Share your focus the way runners share miles. Build a streak you don't want to break. Tomorrow makes it 8 days.

Streaks that build daily momentum

Share cards built for iMessage, Slack, X

Weekly insights that show your patterns

4

5

:

0

0

Locked in.

Finishing the research paper

Focus score92%

Distractions caught3

Streak7 days

ModeHugo AI

Tomorrow makes it 8 days

See for yourself.

Try Hugo free See pricing

macOS 14+. Free tier, no credit card.

The Process

Set the goal. Hugo handles the rest.

Four steps. No configuration. No blocklist. Just tell Hugo what you're working on and start.

1

2

3

4

01

Set your goal

Tell Hugo what you're working on. 'Writing the Q1 report.' 'Debugging the checkout flow.' That's all it needs.

02

Choose your mode

Deep Work, Pomodoro, Research, or Hugo AI. Pick the mode that fits how you need to think today.

03

Hugo runs it

Apps step aside. Tabs stay on track. Anything off-task gets caught and questioned. You just work.

04

See what you shipped

Every session logged. Every interruption you dodged. A share card you can post like a Strava run.

The Origin Story

Victor Hugo locked away his clothes. We built the app.

In 1830, Victor Hugo was behind on a deadline. So he removed the option to do anything other than write. I built Hugo because the left column was my life for three years. This app is the modern version of that idea.

“

Paris, 1830

He bought a large grey woollen body-stocking, a new bottle of ink, and locked his formal clothes in a wardrobe. With nothing suitable to wear outside, Victor Hugo could not leave his study.

From Adele Foucher's memoir, Victor Hugo Recounted by a Witness of His Life

Victor Hugo was behind on a deadline. His publisher, Gosselin, had given him until December 1 to deliver a novel, with penalties of 1,000 francs for every week he was late.

So Hugo changed his environment. He couldn't leave the house. He couldn't accept invitations. The only option left was to sit at his desk and write.

He started on September 1, 1830. He finished on January 14, 1831. The Hunchback of Notre-Dame, nearly 200,000 words, in four and a half months.

Hugo didn't rely on discipline. He changed his environment so that the work was the only thing left to do. That's exactly what this app does.

1830

Hugo locks his clothes in a wardrobe

1831

The Hunchback of Notre-Dame published two weeks early

2026

Hugo (the app) constructs the same environment with AI

Hugo locked away his clothes. You download an app. Same principle.

Hugo locked away his clothes. You download an app. Same principle.

Share Your Focus

Finish a session. Show the receipts.

Hugo generates a share card at the end of every session. Post it, build a streak, watch your focus compound.

0distractions.Absolute focus.

45 minduration

100%focus score

1session down.The first of many.

25 minfocused

92%focus score

This week4h 12mfocused+32% vs last week

12sessions

7 daysstreak

92%completion

25:00Locking in.Wiring up Stripe checkoutHold me to it.

25 minDeep Work

7-daystreak

45:00focusedLocked in.Wiring up Stripe checkout

92%focus score

3caught

7 daysstreak

Session

Testimonials

Loved by Students at the University of Cambridge

genuinely forgot it was even running and then i looked up and id done two hours straight

K

Katie

Student, University of Cambridge

The AI blocked a tab I didn't even consciously decide to open. That's the whole problem it's solving, right there.

J

Jay

Entrepreneur

I've tried everything. Hugo is the first one that doesn't require me to also fix myself to make it work.

A

Alex

Founder & CEO

it blocked me from something and i was annoyed for like half a second and then i remembered that's literally what i asked it to do

K

Keira

Freelance Designer

tab opened, screen went red, tab was gone. didn't have to do anything. that was kind of it for me

E

Eve

PhD Researcher

An hour of actual work feels different when nothing interrupted it. I forgot what that felt like.

N

Nick

Account Executive

Pricing. 14-Day Pro Trial Included.

This is what focus costs.

The Free tier gives you two real sessions a day. Pro gives you your whole day back.

Hugo Free

$0/month

Start protecting your focus, free.

Up and running in under two minutes.

Your desktop protected the moment you start
Deep Work and Break Time modes
Keep only the tabs you need open
Works with Chrome and Safari
Try Hugo AI, free every day

Most Popular

Hugo Pro

$8.25/moSave 31%

Billed annually at $99

For people who take their best hours seriously.

14-day free trial, cancel any time.

Unlimited sessions, no daily caps
Sessions as long as your work demands
Pomodoro and Research modes
Hugo AI reads every new tab and decides silently
Full history, focus insights, and project memory

FAQ

Answered honestly.

Traditional blockers rely on static blocklists you build in advance. Hugo uses AI to evaluate every tab against your session goal in real time. The same YouTube video can be allowed in one session and blocked in the next, depending on what you're working on. Hugo also blocks desktop apps, not just browser tabs. No other Mac focus app combines real-time AI evaluation with whole-Mac app blocking.

Hugo only hides and minimises apps during a session. It never deletes anything, modifies files, or changes system settings. Everything restores the moment your session ends. Hugo runs as a native macOS app with standard permissions, and you can end any session instantly.

Hugo asks you to explain why you need it. If your explanation connects to your session goal, Hugo allows it. You can also override any decision with one tap. No decision Hugo makes is permanent.

Hugo was built for this. Research from UC Irvine shows it takes 23 minutes to refocus after a single interruption. Hugo removes the decision fatigue by making that call for you. The justification loop breaks autopilot behaviour before a 2-minute detour becomes a 40-minute rabbit hole.

Students are one of Hugo's strongest user groups. Research sessions need the internet open, writing sessions don't. Hugo AI mode lets you research freely while catching off-task browsing. The free tier gives you two sessions per day at 45 minutes each.

Hugo sends only the page URL, title, and a short text snippet to evaluate a tab. Nothing is stored after the decision, nothing is used for training, and your session history never leaves your Mac. Hugo never captures screenshots or keystrokes.

Everything comes back. Apps reappear, browser tabs are restored exactly as they were. Hugo never closes anything. It hides during your session and restores when you're done.

The average knowledge worker loses over 5 hours per day to context switching and distraction. If Hugo helps you recover one focused hour per day, that's 365 hours of deep work for $99. The free tier lets you try Hugo before committing.

End any session with one click. Everything restores immediately. You can also justify a specific tab and continue your session without ending it.

Both. Hugo hides off-task desktop apps like Slack, Messages, and Discord during your session, and evaluates every new browser tab through Chrome. Most focus tools only cover the browser. Hugo covers your whole Mac.

Coming soon. Hugo is currently macOS 14 and later, Apple Silicon and Intel.

Same principle. Different century.

Your first session takes two minutes. Set a goal. Start working. See what happens when your Mac is finally on your side.

Download Hugo for Free

Download Hugo for Free

Still not sure Hugo is right for you?

Let ChatGPT, Claude, or Perplexity do the thinking for you. Click a button and see what your favourite AI says about Hugo.

Ask ChatGPT Ask Claude Ask Perplexity

AI-Powered Focus

The focus app that thinks for you.

Hugo sits between you and distraction. It hides your apps, locks down your browser, and uses AI to silently decide if what you're opening is actually work - so you never have to burn willpower again.

Download Free

Download Free

Download Free

Download Free

Download Free

Download Free